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Musely Raises $360M in Non-Dilutive Funding for AI Marketing
The DTC skin, hair, and menopause care brand will use the non-dilutive capital to super-charge customer acquisition.
X Unveils AI-Powered Ad Platform for Revenue Growth
X is rolling out a rebuilt ads platform powered by AI as it works to grow revenue again.
10 Reasons Selling AI Tools to Developers is Challenging
Nowadays, everyone (including me) wants to sell AI-powered tools, platforms, or products. Few people (including me 6 months ago) have any idea how hard it is to approach and convince technical people for at least 10 reasons: 1 - They're constantly bombarded with messages. 2 - Everyone sells everything, so supply >>> demand. 3 - Extremely high background noise. 4 - They see an AI-generated message from 10km away (they've trolled me several times). 5 - If they have to go through a demo to try the product, they've already closed the tab. 6 - The opinions of devs, who value any glossy slide, count much more. 7 - Product trials are unforgiving; it's like being in court accused of 16 murders. If they find bugs or poor performance at that point, for them the product is broken and the window closes. 8 - They always have a plan B: I'll make it myself. Only 9 - If you don't have a solid track record (or you studied biotech like me), everything is 10x harder. 10 - Like the MasterChef judges, who used to be just chefs and now are atomic hotties, today's CTOs and top devs are stars; literally everyone wants them. It seems easier to scale a dev tool today because there are infinite tools, but in reality it's really tough. On the one hand, you have to earn the trust of technical teams through intros, messages, calls, and events; on the other, you have to scale at the speed of light because you're only six months old. Advice, ideas, scathing comments, insults? Anything goes. \*Not true
AI Skill Files: Warm Starts for Claude and Gemini Sessions
One thing that frustrates me about most AI workflows is the cold start problem. Every new session you re-explain your business, your voice, your clients. I started solving this with skill files. A skill file is a markdown document you upload to a Claude Project or paste into a Gemini Gem. It holds your context permanently so you never re-explain anything. The three I use most: brand-voice.md: defines tone, writing rules, and platform-specific formatting client-router.md: when you say a client name, Claude loads their full project context automatically seo-aeo-audit-checklist.md: structured audit that scores any website out of 100 across 7 sections including AI search visibility Anyone else using a similar system? Curious what context you keep persistent across sessions.
AI Tool Locus: Autonomous Business Operations
This sub has seen enough "AI can now do X" posts to have a finely tuned radar for what's real and what's a demo that falls apart the moment someone actually uses it. So I'll skip the hype and just tell you what we built and where the edges are. The core problem we were solving wasn't any individual capability. Generating copy is solved. Building websites is solved. Running ads is mostly solved. The unsolved problem was coherent autonomous decision making across all of those systems simultaneously without a human acting as the integration layer between them. That's what we spent most of our time on. Locus Founder takes someone from idea to fully operational business without them touching a single tool. The system scopes the business, builds the infrastructure, sources products, writes conversion optimized copy, and then runs paid acquisition across Google, Facebook and Instagram autonomously. Continuously. Not as a one time setup but as an ongoing operation that monitors performance and adjusts without being told to. The honest version of where AI actually performs well in this system and where it doesn't: It's genuinely good at the build layer. Storefront generation, copy, pricing structure, initial ad creative, coherent and fast in a way that would have been impossible two years ago. The operations layer is more complicated. Autonomous ad optimization works well within normal parameters. The judgment calls that fall outside those parameters, unusual market conditions, supplier issues, platform policy edge cases, are still the places where the system makes decisions a human would immediately recognize as wrong. That gap between capability and judgment is the most interesting unsolved problem in what we're building and probably in the agent space generally right now. We got into YCombinator this year. Opening 100 free beta spots this week before public launch. Free to use, you keep everything you make. For people in this sub specifically, less interested in the "wow AI can do that" reaction and more interested in people who want to actually stress test where the judgment breaks down. Beta form: [https://forms.gle/nW7CGN1PNBHgqrBb8](https://forms.gle/nW7CGN1PNBHgqrBb8) Where do you think autonomous business judgment actually gets solved and what does that look like?
Snapchat Introduces AI Chat Ads for Conversational Marketing
Snapchat unveils AI Powered Chat Advertisements for Enhanced Engagement Snapchat has recently launched a groundbreaking feature called AI Chat Ads, designed to …
Golden Child's AI-Powered Dog Food Brand Raises $37M
Golden Child is launching with two "five-star" products: a fresh frozen meal system and, more intriguingly, a "drizzle." It has also raised $37 million in funding.
Snapchat Launches AI Chat for Brand Interactions
Users will be able to chat with a brand's AI agent to do things like ask questions and get recommendations.
AI Marketing Revolution: MarketingBlocks Unveils All-in-One Platform
Unleash AI-powered content, design, and marketing efficiency in one platform.
Adcreative.ai: AI-Powered Marketing Ads for Better Results
Create conversion-focused ads & posts quickly & easily for better results.
Inrō AI: Revolutionize Instagram Marketing with AI
Your AI Agent for Instagram Marketing
AI Video Tools for Ads and Content: A Comprehensive Review
Been experimenting with a few AI video tools recently to speed up content + ad creation, figured I’d share what actually stood out These tools are getting pretty good, especially if you don’t have a full editing setup or team Here’s a quick breakdown of what I tried: Runway What it does: Text/image to video + editing tools Cool stuff: Good quality outputs, lots of features Best for: Creative experiments, short clips My take: Powerful, but took me a bit to get consistent results Pika What it does: Generates short videos from prompts Cool stuff: Fast and easy to try ideas Best for: Quick social clips My take: Fun to use, but hard to control exact outcomes Synthesia What it does: AI avatar videos with voice Cool stuff: Clean talking head style content Best for: Tutorials, explainers My take: Solid for info content, less useful for ads InVideo AI What it does: Script to full video Cool stuff: Templates + automation Best for: Beginners, quick drafts My take: Easy, but everything started to feel templated Luma Dream Machine What it does: Realistic AI generated scenes Cool stuff: Visually impressive outputs Best for: Cinematic style clips My take: Looks great, but hit or miss depending on prompt Higgsfield What it does: AI video with more control over shots + motion Cool stuff: Can guide camera movement, pacing, structure Best for: Ads or anything that needs to feel intentional My take: Feels closer to actually building a video vs just generating one Biggest takeaways: most tools are great for ideas, not final ads control > randomness if you’re making anything performance focused you’ll probably end up combining tools instead of relying on one A lot of these have free tiers, so worth testing yourself If I had to pick one I’d keep experimenting with, probably higgsfield just because the extra control makes it feel a bit more usable for actual ad work Curious what others are sticking with rn 👀
Anyword AI: Boost Marketing Copy with Performance Focus
AI copywriting and performance-focused marketing text generation.